A marketing strategy or plan is often created without considering several external and internal factors such as the movement of key competitors, customer appetite and insights, organisational shifts in terms of priorities and resources and more. This could mean that the marketing plan is misaligned with the business realities.

Alternatively, the marketing strategy may not have been translated into an effective tactical plans and campaigns or the plan may not have been executed well. We’d be happy to audit your existing plan as part of our larger marketing strategy engagement with you.

A.Our team of business strategists do careful, wide-ranging and in-depth research before developing the marketing plan so that we are able to circumvent any challenges faced. But what we also do is identify the unknown factors in the business landscape and anticipate how these unknown elements may affect the strategy. This helps us to develop modifications to the marketing strategy if needed based on our scenario planning and monitoring activities.

A.As the custodian of your brand’s business and marketing activities, you bring a lot of untapped business knowledge and ideas to the table. We will work with you to extract that information and use it to develop a marketing strategy that is unique to your business and highly effective. This co-creation mindset also ensures we reach out to you for regular alignment checks with the other stakeholders within the business.

A.While certain campaigns will show results faster than others, some other campaigns may be more long-drawn-out. When we develop the marketing strategy and campaigns, we will define the success metrics and set timelines to success for all the moving parts of the campaigns. In addition, we will define the time horizon for the overall marketing strategy (typically 6 months to a year) and set checkpoints to monitor progress and make tweaks where needed.