In the media and ad industry, there are many buzzwords. The most common you’ll hear today are social media marketing and branding. Often both can be commonly mistaken to be the same thing, but they are not. The terms are used interchangeably sometimes. Both branding...
With the typical smartphone user aged 44 and below spending more than 93.6 hours per month on mobile apps, more and more entrepreneurs and company heads are investing in mobile apps to put their businesses on par with the competition. But beyond the statistics, what...
Before we discuss myths, here’s an honest truth: The digital presence of your new business, product or campaign might be bolstered by ads, social media posts and articles on trade websites and Medium and Substack, but it is essentially anchored by your website. This...
Intro: Who is this for – new business owners, those who might be looking to do a branding overhaul, those who may have created their brand & realised it’s not making an impact What is brand creation? Why is it valuable Brand name and positioning Outlines...
No company can make do today without an active social media platform. Without a doubt, it’s a useful tool for brand awareness and customer engagement and even product sales and business development. But all social media management strategy aren’t equally...
